In 2016 and 2017, farmers could capitalize on high protein content in their winter wheat crop. Mark Fowler, vice president of overseas operations at U.S. Wheat Associates, draws upon years of professional experience to help growers understand how protein occurs, and what can be done to boost protein levels and gain more revenue per acre.
Mark Fowler wants wheat growers to think about how they can differentiate their grain based on quality in the marketplace. This, explained the vice president of overseas operations for U.S. Wheat Associates, can help farmers capture value when the opportunities present themselves.
“If you’re just selling across the scale at harvest, you are a grain seller—not a marketer,” Fowler explained. “If you are going to capture the value, you’re going to have to market your grain on your terms. You’re never going to be able to set the price, but you’ll be able to market it and get paid for the quality you have.”
The domestic and export wheat market is getting more competitive every year, and U.S. Wheat, in its work with overseas buyers, finds quality sets United States wheat apart on the marketplace. That extra marketability is vital to its mission to improving the profitability of all U.S. wheat farmers.