In 2016 and 2017, farmers could capitalize on high protein content in their winter wheat crop. Mark Fowler, vice president of overseas operations at U.S. Wheat Associates, draws upon years of professional experience to help growers understand how protein occurs, and what can be done to boost protein levels and gain more revenue per acre.
Mark Fowler wants wheat growers to think about how they can differentiate their grain based on quality in the marketplace. This, explained the vice president of overseas operations for U.S. Wheat Associates, can help farmers capture value when the opportunities present themselves.
“If you’re just selling across the scale at harvest, you are a grain seller—not a marketer,” Fowler explained. “If you are going to capture the value, you’re going to have to market your grain on your terms. You’re never going to be able to set the price, but you’ll be able to market it and get paid for the quality you have.”
The domestic and export wheat market is getting more competitive every year, and U.S. Wheat, in its work with overseas buyers, finds quality sets United States wheat apart on the marketplace. That extra marketability is vital to its mission to improving the profitability of all U.S. wheat farmers.
<!– Mark Fowler is vice president of overseas operations for US Wheat Associates based in their headquarters office in Arlington, VA. U.S. Wheat Associates (USW) is the export market development organization for the U.S. wheat industry. USW promotes the reliability, quality and value of all six U.S. wheat classes to wheat buyers, millers, bakers, food processors and government officials in more than 100 countries around the world.
Prior to joining US Wheat, Fowler was the president and CEO of Farmer Direct Foods, Inc. Farmer Direct Foods is a farmer cooperative located in New Cambria, KS specializing in the production of 100% stoneground whole grain flour.
Prior to joining Farmer Direct Foods, Inc, Fowler served as the associate director of the International Grains Program (IGP) in the Department of Grain Science and Industry at Kansas State University. An international milling specialist, Mark worked with business executives, operative millers and plant personnel to maximize the utilization of cereal grain and oilseeds for food, feed and industrial applications. This work has taken him to more than 60 countries to provide assistance in mill production and business management.
Prior to his return to Kansas State, Mark worked as the Technical Director for the Africa division of Seaboard Corporation. Based in Durban, South Africa and Cargill Flour Milling Wichita and Los Angeles, California.
Born and raised in Kansas, Mark’s family is still actively working the diversified farm near Emporia, KS,
He holds a Bachelor of Science Degree in Milling Science and Management as well as a Masters Degree in Agricultural Economic, both from Kansas State University.
Outside of the office, Mark enjoys a busy family life with his wife Courtney and daughters, Piper and Paige.
Erick DeWolf, Kansas State University: In 2017, wheat streak mosaic virus affected thousands of acres of wheat production in Kansas. Learn from Erick DeWolf, plant pathologist at Kansas State University, how the disease develops and spreads, and what you and your neighbors can do to stop it. Don’t miss this session!
Jeanne Falk-Jones, area agronomist, Kansas State University: For the last two years, many winter wheat farmers who have managed for higher protein levels were able to garner a protein premium at harvest. Jeanne Falk-Jones will describe the protein/yield relationship to help you capture more value.KEEP READING
Dave Ahern, IntelliFarms: Growers who have on-farm storage systems are able to capture a premium on high quality and profit from basis capture. Dave Ahern will give tips on how to keep that stored crop in top condition.
On-farm grain storage can play a great role in many farmers’ marketing plans. And with today’s technology, farmers can know more about the grain they store in their bins in real time, according to Dave Ahern, sales manager with IntelliFarms, who spoke at Wheat U in Wichita in August. That’s all the better to find the optimal marketing opportunities down the supply chain.
“A lot of growers want to put up storage on their farms or grow the storage they have,” Ahern said. “Well, we need to think about what a bin can do, what is their market. When you’re thinking about storage, you’re thinking about capturing a market.” Many farmers go into on-farm storage without thinking about the end market they’re targeting, or a projected deadline for marketing the grain they store in their bins.
“We work with one farmer who said he realized that he grows a phenomenal product, but that he doesn’t like to market his grain,” Ahern said. There are many farmers like him, who are intimidated by storing grain because they either don’t have enough experience with their own facilities to ensure quality, or they store grain with no set plan where they will market it.
Naomi Blohm, senior market adviser, Stewart-Petersen: High Plains Journal columnist Naomi Blohm gives her outlook on where the wheat market is heading, and help you lock in a profit on the rest of your 2017 crop!
A glut of wheat in the world has dogged prices the last two years, but consumers are slowly chewing their way through wheat stocks. Prices should rebound sooner rather than later, said Naomi Blohm, senior market advisor for Stewart-Petersen.
“The worst of the prices are behind us. That’s the good news,” Blohm told growers at Wheat U in Wichita, Kansas, in August.
Since their peak in 2007-08, wheat prices have tumbled. For the next several months, Kansas City Board of Trade wheat prices will be locked into a sideways, back-and-forth tussle between $4.50 and $5.25 a bushel.
The fundamentals of wheat pricing are shifting, Blohm said. Corn and soybean acreage is on the rise, pulling acres out of wheat production. That’s happening even in traditional wheat regions, like Kansas, South Dakota and North Dakota. However, corn production in these fringe states is affected by drought and heat, which has reduced yield potential.
<!– Naomi Blohm is a specialist at helping farmers implement marketing strategies which complement their cash marketing strategies. She helps to manage overall weighted average price, allowing producers to maximize opportunity while minimizing risk. She is a sought after public speaker for both grain outlook as well as education of futures and options strategies. In addition, she is co-creator and presenter of Stewart-Peterson’s program “Women to Women: Educating Women about Farm Marketing.”
Naomi earned her Bachelor of Arts in Political Science with a minor in Agriculture Business at the University of Wisconsin in Platteville. She has a Master of Science in Adult Education with an emphasis in Ag Economics, University of Wisconsin, Platteville, and a Master Certificate in Global Education, University of Wisconsin, Oshkosh.
Speaking Subject: High Plains Journal columnist Naomi Blohm gives her outlook on where the wheat market is heading, and help you lock in a profit on the rest of your 2017 crop! –>KEEP READING